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The Visit Kuala Lumpur Logo

The Visit KL Logo was designed to create an icon that represents the colourful experiences that are unique to Malaysia’s capital city, Kuala Lumpur. It is part a much larger branding exercise that is being implemented to create a distinct image that will be easily recognised the world over, to represent this city.

The Visit KL Logo was officially launched on the 25 of June 2008, and has been used in a multitude of applications since. Developed in three variations, the logo is used as a seal of endorsement from Kuala Lumpur City Hall for a variety of sanctioned events that are held within the city.

Logo Rationale

The Objectives of the Logo

The main objectives of the logo are as follows:

The logo is to represent the endorsement of Kuala Lumpur City Hal in all sanctioned events in the city.
This logo will form part of the new campaign to brand KL.
The logo will eventually become a recognizable icon that represents the KL brand to the world.

The Look & Feel of the Logo

The logo has been purposely designed to create a trendy, modern and very inviting feel to it. The colours used are bright and vibrant and the graphic elements are applied in an almost playful manner to create the feeling of excitement and fun experiences the city has to offer.The design approach is also a very contemporary one that will reflect the image of the city as being a very modern city that has not undermined its rich cultural heritage.

The Intended Use of the Logo

The logo will be used in all printed communications items produced by KL City Hall and the KL Tourism Action Council, that are used to promote and brand KL. The logo will also be used as endorsement on all communications items produced to promote specific events that are sanctioned by KL City Hall

Components of the Logo

The logo is made up of two main components; the combination of graphic elements that form the cityscape and the text below it.The cityscape is made up of 6 graphic elements:

1. The PETRONAS Twin Towers
The logo has been purposely designed to create a trendy, modern and very inviting feel to it.

2. The Sultan Abdul Samad Building
The Sultan Abdul Samad building is another iconic architectural icon that is distinctive to Kuala Lumpur. The building is included as an element in the logo because it depicts the rich history of the country and the city. Over the years, it has borne witness to many historical events that have taken place on what is known as the “Dataran Merdeka” today. The Moorish architecture also depicts the cultural heritage of the city. The Sultan Abdul Samad building is juxtaposed between the ultra modern PETRONAS Twin Towers and the KL Tower to accentuate the diversity of architecture, among other things, that is uniquely KL. Here the old and the new co-exist in perfect harmony.

3. The KL Tower
The KL Tower is the 4th tallest tower in the world and is another unmistakable icon of the city. It is included in the logo and place on the right to create a sense of balance – with the two tallest elements (representing the two tallest structures in the city) appear on either side of the logo.

4. The Sun
The graphic element of the sun is included in the logo to lend the feel of brightness and cheerfulness to the logo. The sun is positioned slightly to the left for aesthetic reasons. Its placement off-centre gives the entire logo a sense of fluidity and dynamism (as opposed to the rigidity of the sun appearing exactly in the centre).

5. The Curved Base
The curved base of the logo depicts the unique geographical terrain of the city and its surroundings. As the city was originally built on the convergence of two rivers and its location is in a valley, KL has a fairly undulating terrain with a few hills right in the heart of the city. An example being Bukit Nenas – which today has been designated as a forest reserve and the only one of its kind in the world to be located in such an urbanised area.

6. The Flowers
The flowers element represents the multi-facets of life in KL. There are four in varying sizes that depict the diversity and cosmopolitan-ness in terms of the ethnic and cultural backgrounds of its people as well as in terms of the diversity of daily modern life. The flowers also are there to contribute a sense of festiveness and activity that the city and its people offer to visitors.The flowers element appears within the outline of the PETRONAS Twin Towers so as to keep them contained and avoid clutter in the logo as a whole. The flowers are placed in a random pattern, again to create that feel fluidity and to avoid the trap of rigid placement.

The Text “VISIT KL” appears in the font eurofurence, and is applied in the light format.It is a sans serif font that is crisp and clear, and is easy to read. It is applied in the light format so as not to make the logo too heavy in its totality – the graphic elements are already heavy in their application, and this light application of text serves to create a balance.

Colour Schemes and Variants of The Logo

The main logo colour scheme is red for the Graphic Elements and blue for the Text Element.

The Red is used for the following reasons:

It is the main colour used in the DBKL official emblem.
It is a cheerful and vibrant colour depicting the experience visitors are promised.
Red is eye catching and distinctive

The Blue is used for the following reasons:

It is the second most used colour in the DBKL official emblem.
It contrasts very well with the red of the graphic icons.

The colour variations are created to dynamic options for the application of the logo.

The Blue and Red reverse option is to be used for all sporting events.

The Gold and Grey application is to be used for all cultural events.

Logo Guideline

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Logos

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Note:

Usage of the logo must only be with prior written permission by Kuala Lumpur City Hall. The logo must never be used in association with any tobacco or alcohol related organizations or events.